U.S. Launch
Scandinavian fashion brand, ellos, saw an opportunity within the U.S. market to launch an inclusive and curated collection of clothing to women in sizes 10+. In September 2016, we held an invitation-only event held in the penthouse of 11 Howard in celebration of our U.S. Launch. By day, all assets for digital, video, and print were captured for this 360 campaign. By night, guests gathered with the New York City skyline as their backdrop for a presentation of the FW Collection.
It was important to drive home the Scandinavian aesthetic in every detail of the launch, from the choice of venue to the food served during the event. For this reason, we chose to partner with Face Stockholm to define our fresh-faced looks for our 6 beautifully diverse models.
